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Summary: Made in Japan - BusinessNews Publishing - Must Read Summaries

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Summary: Made in Japan

Review and Analysis of Morita, Reingold and Shimomura's Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
septembre 2014
15 pages Téléchargement après achat
4,99 €

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Résumé

The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".

This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 29 septembre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,28 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3661

EAN13 Livre numérique eBook [ePub] : 9782511016039

EAN13 (papier) : 9782511046296

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