Digital is at the forefront of current changes in businesses...
• platform economy,
• "uberisation",
• new financial models,
• boom of connected objects,
• changing uses across various terminals,
• user experience,
• impact on training and education,
• links between digital and governance.
These are all major issues that managers, executives and entrepreneurs are facing nowadays. Each one of them is discussed clearly and precisely throughout the different chapters of this book.
Illustrated by practical exercises and examples, this book is intended for students as well as practitioners who are eager to understand the digital challenges their organizations are facing.
Editeur : Pearson
Publication : 6 juillet 2018
Edition : 1ère édition
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [PDF + ePub]
Contenu(s) : PDF, ePub
Protection(s) : DRM Adobe (PDF), DRM Adobe (ePub)
Taille(s) : 6,84 Mo (PDF), 2,53 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3305, 3187
EAN13 Livre numérique eBook [PDF + ePub] : 9782326055445
EAN13 (papier) : 9782326001916
23,99 €
8,99 €