(Re)invent your business model - 2e éd.

Name: (Re)invent your business model - 2e éd.
Brand: Dunod
SKU: 9782100872381
Price: 22.99 EUR
Availability: InStock
ISBN: 978-2-100-87238-1

de Laurence Lehmann-Ortega (auteur), Hélène Musikas (auteur), Jean- Marc Schoettl (auteur)

Maison d'édition : Dunod

juin 2024

Livre numérique eBook [PDF] 232 pages Téléchargement après achat	22,99 €
Livre numérique eBook [ePub] 232 pages Téléchargement après achat	22,99 €

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Résumé

As challenges evolve, businesses need to adapt their strategies accordingly: innovation must be intertwined with the sustainable development imperative. Instead of focusing solely on products, processes, or technologies, innovation should also encompass business models. How can a business be created or reinvented while ensuring it operates within planetary boundaries and contributes to fulfilling fundamental human needs? This book provides a fresh perspective on tackling this precise issue. By leveraging the 3 pillars of the business model, Odyssey 3.14 invites you to explore 14 directions to invent or reinvent your business model. The stakes are high: meeting present needs without compromising the ability of future generations to meet theirs.

The book stands out not only for its original content but also for its innovative presentation. Each concept is showcased on a double-page spread, seamlessly blending theory with concrete examples, infographics, and photos. Whether you’re a business leader, entrepreneur, manager, or student, you’ll find in this book a stimulating innovation approach, from idea generation to concrete implementation. This second edition is enriched with new recent examples and features 50 real cases of business model invention or reinvention. Their aim is to ignite inspiration and prompt you to take action! So, are you ready for the Odyssey ahead?

Auteur

Laurence Lehmann-Ortega (auteur)

Diplômée de HEC et docteur en sciences de gestion, elle est professeur affilié à HEC et spécialiste de la réinvention des BM.
Hélène Musikas (auteur)

Professeur associé de Stratégie à HEC
Jean- Marc Schoettl (auteur)

Jean-Marc Schoettl est diplômé ESCP, docteur en sciences de l'organisation (Paris-Dauphine), il est actuellement directeur de JMS Consultants, professeur de stratégie (Sup de Co Montpellier) et chargé de cours à l'ESCP-EAP et à Paris Dauphine.