Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.

Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand.

In 50 minutes you will be able to:
•Identify the benefits of using storytelling as a communication technique in your personal and professional life
•Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on
•Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytelling

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The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.