Suivre l’actualité de ce titre (promotion, parution...)

Résumé

The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".

This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.

Auteur

Auteur(s) : BusinessNews Publishing

Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 29 septembre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,3 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3929

EAN13 Livre numérique eBook [ePub] : 9782511016190

EAN13 (papier) : 9782511048498

Vous aimerez aussi

Les promos du moment

--:-- / --:--