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Summary: Web Rules - BusinessNews Publishing - Must Read Summaries

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Summary: Web Rules

Review and Analysis of Murphy's Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
octobre 2014
15 pages Téléchargement après achat
4,99 €

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Résumé

The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".

This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 28 octobre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,27 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3204

EAN13 Livre numérique eBook [ePub] : 9782511020449

EAN13 (papier) : 9782511042809

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