Résumé
The Covid crisis forcibly pushed forward the transformations within the luxury sector that began before the pandemic. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and distribution, the widespread digitalization, the growing importance of sustainable development and the circular economy, the explosive entry of gaming, the irruption of the metaverse and NFTs, among many others? How has this sector been able to bounce back? Has the global supremacy of leading luxury companies been confirmed, or are new players emerging and creating fresh competition?
Highly documented with numerous testimonials from key players in the sector, this book is an immersion into the fascinating world of luxury. Essential for understanding what is at stake in this key sector of the world’s economy, it gives an account of the emergence of a "new normal" generating new demands, rules and standards.
Auteur
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Fondateur du cabinet de conseil Lighthouse, spécialisé en stratégie et développement de marque, il travaille avec de nombreuses marques du luxe et de mode. Titulaire d'un MBA de la Kellogg School of Management (université de Northwestern), où il a enseigné en 2021 le marketing du luxe, il intervient dans plusieurs MBA à travers le monde, dont à l'Indian School of Business et à l'ESSEC-IMHI.Founder of Lighthouse, a consulting firm specialising in brand strategy and development, he collaborates with global luxury and fashion brands. He holds an MBA from Kellogg Business School at Northwestern University in Chicago where he taught luxury marketing. He currently teaches at the Indian School of Business and at the Essec-IMHI.
Auteur(s) : Yves Hanania, Isabelle Musnik, Philippe Gaillochet
Caractéristiques
Auteur(s) : Yves Hanania, Isabelle Musnik, Philippe Gaillochet
Publication : 26 octobre 2022
Support(s) : Livre numérique eBook [ePub]
Protection(s) : DRM (ePub)
Taille(s) : 481 ko (ePub)
Code(s) CLIL : 3187, 3190, 3186
EAN13 Livre numérique eBook [ePub] : 9782100850198
EAN13 (papier) : 9782100841646
