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Summary: Return on Customer - BusinessNews Publishing - Must Read Summaries

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Summary: Return on Customer

Review and Analysis of Peppers and Rogers' Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
octobre 2014
15 pages Téléchargement après achat
4,99 €

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Résumé

The must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".

This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and then growing its customer base. In their book, the authors explain what causes your ROC (Return on Customer) to be negative, and how you can make changes to ensure that it is positive and value is being created. This summary provides readers with seven reasons why they should use Return on Customer as a management metric and the benefits this could bring for your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Return on Customer" and discover the new way to measure your business success and add value.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 28 octobre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,44 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3190

EAN13 Livre numérique eBook [ePub] : 9782511019733

EAN13 (papier) : 9782511048917

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