Suivre l’actualité de ce titre (promotion, parution...)

Résumé

The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".

This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Swoosh" and discover the story behind Nike's success.

Auteur

Auteur(s) : BusinessNews Publishing

Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 14 octobre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,22 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3662

EAN13 Livre numérique eBook [ePub] : 9782511018088

EAN13 (papier) : 9782511042748

Vous aimerez aussi

Les promos du moment

--:-- / --:--