Summary: Contagious
Résumé
The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".
This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.
Added-value of this summary:
• Save time
• Understand the essential techniques
• Expand your communication skills
To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.
Added-value of this summary:
• Save time
• Understand the essential techniques
• Expand your communication skills
To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
Auteur
Caractéristiques
Editeur : Must Read Summaries
Publication : 12 novembre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 2,05 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3187
EAN13 Livre numérique eBook [ePub] : 9782511024010
EAN13 (papier) : 9782511041666
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