Beauty has for long been shunned out from art (the serious kind, of course!). The sublime took its place for a while and then Conceptual art took over and the focus was shifted to the «idea» rather than the vessel of the message. Maybe I’m too much of a hedonist, but I like the form for sensual cognition and experience to be as powerful as the idea. For me beauty is not ornamental, it is a tool.

I believe something that is aesthetically pleasing can help establish a conversation with a reluctant public; it can soften the message for people to be more receptive. Beauty can also have a cathartic effect by creating a deep emotional connection and release by the spectator. It is important to keep in mind that as a part of my formal research, one of my goals is to broaden the concept of what beauty is; It is not static, but one it evolves with time.

These constantly changing aesthetic standards are a reflection of the specific ideologies that produced them. Using the style of a particular era is also, implicitly, revisiting those ideas. In my work I use this process of conscious appropriation to tie in an historical perspective to contemporary issues.

Beauty, also acts as an instrument to master and exploit the transformative power of art. For example, trough beautification we can change the perception of a forgotten space or change the space itself to reclaim it.

Cet e.book contient le fichier d'une photographie de l'artiste Haute définition téléchargeable et imprimable en laboratoire photo ou sur imprimante.La photographie imprimable est visible en téléchrageant l'extrait de l'ebook.