Résumé
Get the Summary of Eisha Armstrong's Productize in 20 minutes. Please note: This is a summary & not the original book. "Productize" by Eisha Armstrong emphasizes the importance of a productization strategy for growth and competitiveness, highlighting the challenges in transitioning from services to products. The book identifies seven common mistakes in productization: focusing on processes before people, starting too big, favoring existing business over new products, not solving urgent problems, developing in isolation, fearing cannibalization, and stopping at the MVP stage. Armstrong introduces the Productize Pathway, a method to avoid these mistakes by fostering a product-friendly culture, aligning resources, defining urgent problems, co-designing with stakeholders, launching boldly, and iterating based on feedback...
Auteur
Caractéristiques
Editeur : Slingshot Books
Publication : 25 juin 2024
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 20,5 ko (ePub)
Langue(s) : Anglais
EAN13 Livre numérique eBook [ePub] : 9798330099702
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