The end of facebook (English version)

Name: The end of facebook (English version)
Brand: Vida Económica Editorial
SKU: 9789727888320
Price: 0.99 EUR
Availability: InStock
ISBN: 978-9-727-88832-0

As we know it

de Pedro Barbosa (auteur)

Maison d'édition : Vida Económica Editorial

août 2013

Livre numérique eBook [ePub + Mobi/Kindle + PDF + WEB]

123 pages Téléchargement après achat

0,99 €

The Future of Facebook and social networksCould it soon be the end of Facebook? It may seem a preposterous question to ask, but there are signs that make it a serious and current one: a growing number of long-term users are abandoning the network and the same goes for teenagers.

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Résumé

The Future of Facebook and social networks

Could it soon be the end of Facebook? It may seem a preposterous question to ask, but there are signs that make it a serious and current one: a growing number of long-term users are abandoning the network and the same goes for teenagers. Fatigue is increasing among those who use the social network, while in the stock market, Facebook is still under pressure.

With this scenario as a starting point, the ebook "The end of Facebook" (by Pedro Barbosa, author of bestsellers “Speculations and Trends” and “Harvard Trends”) explores in remarkable depth the reasons for consumer fatigue and where those who are dissatisfied are migrating to, in an unprecedented revelation of what Facebook will become over the next few years.

"The end of Facebook" drew the attention of newspaper editors, magazines and television channels when Facebook itself made the decision to block the growth of the page on its social network, which today has many thousands of followers. Facebook's ban occurred without the Palo Alto company even knowing the content of the ebook, leading to a wave of indignation.

"The end of Facebook" proves to be a compulsory read, at a time when the mobile, augmented reality and social search revolutions will change the landscape of social networks for once and for all.

It is crucial for managers and marketers to be prepared for this change, as well as for everyone who is curious or concerned about their own adaptation to the near future.

www.theendoffacebook.com

Auteur

Pedro Barbosa (auteur)

Gestor, cronista e professor, é um mashup de diferentes áreas de conhecimento.
Natural do Porto e com 41 anos, licenciou-se em Engenharia Industrial na Universidade do Minho. Possui graduações e estudos posteriores em Inovação (UM), Gestão de Centros Comerciais (UCP), Neurociências (MIT OCW) e MBA (EGP-UPBS). Desenvolveu carreira na Sonae Indústria, Sonae Sierra e Grupo BNP Paribas.

Actualmente integra os quadros do Grupo El Corte Inglés, é docente do IPAM, Univ. Lusíada, Porto Business School e Espri (Barcelona), assim como colunista regular de edições como a Vida Económica, Metro, OJE, HiperSuper, Marketeer e Jornal de Negócios. O seu primeiro livro, Speculations & Trends (09), foi a primeira obra deste tipo, em crowdsourcing, a nível global.

Publicou Harvard Trends em 2011, que ficou em segundo lugar de vendas dos livros de gestão e mkt, a seguir ao de Steve Jobs. Em final de 2012 publicou um novo Harvard Trends, que se tornou best seller desde a primeira semana. Para mais informação: www.harvardtrends.com.

Foi igualmente autor do e-book "Weekend in Beijing" e é community manager do projecto "I Love Porto", entre outros.

Em 5 de Julho de 2013 lançou o "The end of Facebook", um ebook sobre as mudanças de paradigma de um Facebook agora cinzento, aborrecido e profundamente uncool, que está a gerar grande expectativa.