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A Culture of Promise

The True Story of a Small Company's Quest to Transform the Senior Living Industry

de Fee Stubblefield (auteur)

Maison d'édition : Forbes Books

juin 2024

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As a boy, Fee Stubblefield promised his fiercely independent grandmother that he would never “put her in an old folks’ home.” That aspirational promise, made with love and care, would be something he always remembered—and a commitment he eventually made within the senior housing and care industry.

Seeking to create vibrant and engaging communities where we can thrive in our older years, Fee has encapsulated the best insights from his years in the industry in this book. He addresses everything from how to pick the right capital partners, hiring the best people for a culture of caring, introduces the concept of aspirational promises, addresses the deep issues in the industry exposed by Covid-19 and our attitudes toward a rapidly aging population.

Fee’s passion was born of an unusual upbringing as part of a family that owned and operated Lehman Hot Springs and its sacred healing waters, a metaphor for the care needed by our senior citizens. He learned business lessons, like most entrepreneurs, through the difficulties and victories of the Springs Living communities. However, regardless of the lessons—the central core of the Culture of Promise is transparency, accountability, care, respect, and a commitment to the people at the heart of that promise.

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Résumé

What began as a simple promise became an entrepreneurial journey to change an industry. In A Culture of Promise: The True Story of a Small Company’s Quest to Transform the Senior Living Industry, author Fee Stubblefield encapsulates the best insights on how to build an organization from the ground up and the challenges and opportunities the senior living industry as a whole faces. Even if you aren’t in senior living you will want to read this book because every family and every sector of the economy and government is touched and impacted by our country’s rapidly aging population.

Fee’s passion for building organizations, culture and being disruptive was nurtured in part by his unusual upbringing at a place called Lehman Hot Springs, a small family resort deep in the Blue Mountains of Oregon. Its healing waters and natural setting offers a rich metaphor for organizational culture and business principles that will cause you to think about solving problems in a whole new way. Fee’s promise not to put his grandmother “in an old folks’ home” unlocks the power of having a sense of purpose in serving others and being a part of something bigger than ourselves.

Travel with Fee through an authentic 100-year story of discovering meaning and connecting dots of a family’s failures and triumphs. Learn about a new kind of promise, the paradoxical aspirational promise, that is guaranteed to fail but necessary for those who want to accomplishing great things. The investment of time reading this book will be well worth the price of admission as you will get an insider’s view into what it really takes to be successful and make a difference in your corner of the world.

Auteur

Fee Stubblefield (auteur)

FEE STUBBLEFIELD, founder and CEO of The Springs Living, owns, develops, and manages seniors housing and care communities and services for older adults. Based in McMinnville, Oregon, it owns and operates over twenty communities in the Pacific Northwest, offering independent living, assisted living, and memory care services.
Stubblefield serves on the Board of Directors of the National Investment Center for Seniors Housing and Care (NIC) as a member of the executive committee and inaugural vice chair of strategy. He served as the chair of the Oregon Health Care Association (OHCA) and has served as the chair of the Providence Milwaukie Hospital Foundation.
Inspired by a promise to his grandmother, Stubblefield founded The Springs Living in 1996 to deliver quality experiences and services to older adults to support them in living life to its fullest.