Get the Summary of Malcolm Gladwell's What the Dog Saw in 20 minutes. Please note: This is a summary & not the original book. "What the Dog Saw: And Other Adventures" is a collection of essays by Malcolm Gladwell that explores the intricacies of various phenomena through the lens of psychology, economics, and social science. The book delves into the lives of pitchmen like Ron Popeil and his family, who revolutionized the infomercial industry with their kitchen gadgets. It examines the psychology behind consumer behavior, as seen in the success of Grey Poupon mustard and the failure of World’s Best Ketchup. Gladwell also investigates the complexities of the financial world, as demonstrated by the Enron scandal and Nassim Taleb's approach to risk in the stock market. The book touches on the history of ketchup and the birth-control pill, highlighting how cultural and scientific perceptions shape product development and usage...