Gorgeous War

The Branding War between the Third Reich and the United States

de Tim Blackmore (auteur), Simon Curwen (lecteur)

Maison d'édition : Wilfrid Laurier University Press

juillet 2021

Le produit n'est pas disponible à la vente.

Gorgeous War examines ways in which modernist design ideals influenced German and American heraldry, and argues that the two visual worlds form the foundations of contemporary corporate brand programs.

Paiement sécurisé

Résumé

"an airport book for business class" -- pre-publication reviewer

At the heart of the book is the point that for all human beings complain about war we also make it attractive enough that we compulsively return to, fetishize and fantasize about it.

What is and is not fake news? How do we know?

Is fake news propaganda?

How trustworthy are corporations?

How much do people rely on brands? Why? What alternatives are there?

Debates the fact that the Allies were all good -- saying the Nazis were bad, which they were, doesn't make us all good.

Asserts that WWII was directly responsible for the brand nightmare in which we currently find ourselves. For example: Are you addicted to iPhones? If you ARE, then you've been propagandized etc.

Auteur

Tim Blackmore (auteur)

Tim Blackmore is a professor in the Faculty of Information and Media Studies, Western University, Ontario Canada. His previous book, War X was published in 2005. He has written extensively about war, war technology, and popular culture.

Auteur(s) : Tim Blackmore