This work offers a summary of the book “CORPORATE AIKIDO: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth” by Robert Pino.

Aikido is a martial art based around the philosophy of winning without fighting and achieving victory over self first and foremost. The whole approach of aikido is to apply resources to building your own corporation’s strengths rather than in responding to the competitive actions of other parties.

As Robert Pino explains, corporate aikido takes these principles and applies them to business strategy. In practice, that means: 1. Creating a powerful vision for your organization; 2. Building and cultivating the inner strength of the organization; 3. Devising marketing plans which make competitor strengths redundant rather than attempting to meet them head on; and 4. Finding effective ways to unleash and harness a balance of resources, positioning and purpose.

Instead of going to war against competitors, corporate aikido suggests an alternative, a potentially more powerful alternative course.

Corporate Aikido is a powerful book which will change the way you think about competition.