This work offers a summary of the book “DIRECT FROM DELL: Strategies That Revolutionized an Industry by Michael Dell with Catherine Fredman”.

Dell Computer has grown from a start-up company in 1984 (with $1,000 in capital) to become the second largest manufacturer and marketer of computers in the world (with more than $18 billion in annual turnover) through its ability to approach things differently from everyone else in the same industry.

Dell lives and dies on the strength of its competitive edge, which is built around how effectively it can execute eight specific competitive strategies. While Dell demonstrates these strategies work well in the computer industry, they are equally applicable in all fields and in all industries alike -- so long as you have the curiosity to think creatively and the commitment to act on what you observe.

As new models for doing business in the information age emerge and become better established, these competitive strategies are even more important, because they are flexible and powerful enough to be adapted to the requirements of the new business models. They provide a foundation, from which future growth can be launched.