This work offers a summary of the book “GUERRILLA MARKETING ON THE INTERNET: The Complete Guide to Making Money On-Line” by Jay Conrad Levinson and Charles Rubin.
Chairman of Guerrilla Marketing International, Jay Conrad Levinson is regarded as one of the leading figures in the marketing world. He has sold around 20 million copies worldwide of the 59 books which make up the guerrilla marketing series, making him one of the widest read authors in history.
The essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using unconventional methods – such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world.
Jay Conrad Levinson and Charles Rubin explain in this book that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you do that as efficiently and cost effectively as possible.
Guerrilla Marketing On The Internet is the guerrilla marketing book that every entrepreneur should read. This remarkable book will place your company on the track to success.