This work offers a summary of the book “GUERRILLA MARKETING GOES GREEN: Winning Strategies to Improve Your Profits and Your Planet” by Jay Conrad Levinson and Shel Horowitz.
Jay Conrad Levinson is the chairman of Guerrilla Marketing International, a consulting firm. He is regarded as one of the leading figures in the marketing world. He has sold around 20 million copies worldwide of the 59 books which make up the guerrilla marketing series, making him one of the widest read authors in history. Founder of Save the Mountain and the Business Ethics Pledge movements, Shel Horowitz has had a lifelong involvement in environmental and social change movements.
Green, ethical marketing not only feels better but in today’s economy it works better as well. As Jay Conrad Levinson and Shel Horowitz explain in this book, green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity, and honesty. Green marketing is all about doing marketing which will benefit your customers, employees, suppliers, distribution partners and even competitors. Make it feasible for everyone to benefit and they will help you achieve what you’re after.
Well-researched and well-written, Guerrilla Marketing Goes Green is a brilliant guide for marketers – green or not – who want to succeed in today's business environment.