Summary: Marketbusters
Résumé
The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".
This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present five approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Marketbusters" and find out how you can develop your strategy to include moves that will change your position in the game forever.
This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present five approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Marketbusters" and find out how you can develop your strategy to include moves that will change your position in the game forever.
Auteur
Caractéristiques
Editeur : Must Read Summaries
Publication : 28 octobre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,6 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3190
EAN13 Livre numérique eBook [ePub] : 9782511019597
EAN13 (papier) : 9782511043196
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