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Résumé

This work offers a summary of the book “DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker”.

The best and only way to actually grow a company is to innovate – to offer customers something new. To state the obvious, innovation increases revenues because existing and new customers buy more of what you have to sell. No amount of reengineering or fine-tuning operational efficiencies can have the same impact as innovation. There is literally no other strategy by which a company can steadily increase its revenues and profits except through ongoing innovation.

Auteur

Auteur(s) : BusinessNews Publishing

Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 15 février 2013

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 829 ko (ePub)

Langue(s) : Anglais

EAN13 Livre numérique eBook [ePub] : 9782806239822

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