This work offers a summary of the book “COMMON SENSE BUSINESS: Starting, Operating and Growing Your Small Business – In Any Economy!” by Steve Gottry.

Steve Gottry is the owner of Multimedia Group, Inc., a content creation company in the film, video, books and marketing industries. Mr. Gottry also founded his own advertising agency in 1970 and grew it to the point it was generating millions of dollars in annual revenues and a number of national awards for creative work before the company failed and went into liquidation.

You always learn far more from your failures in running a small business than you ever learn from your successes. According to Helen Keller, “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved”. If you’re genuinely smart, you’ll learn from the success and failures of other people rather than trying to make all the mistakes yourself.

In Common Sense Business, Steve Gottry gives solid pieces of advice to make sound business decisions when you take the plunge and start your own small business. Written in a straightforward and accessible style, this book is an indispensable guide for business leaders and managers.