This work offers a summary of the book “CLICKS AND MORTAR: Passion-Driven Growth In An Internet-Driven World” by David Pottruck and Terry Pearce.

David Pottruck is president and co-CEO of The Charles Schwab Corporation. He is responsible for strategic business development. Terry Pearce is the founder of Leadership Communication, a company which offers coaching and leadership development programs to corporate, political and community leaders.

Growing a successful business in the Internet age still requires people that are spirited and passionate about what they do. In fact, passion has always driven and preceded success in the business arena. According to the authors, the companies that excel are those that create and sustain a passionate culture built on a foundation of individual contribution, team spirit and risk-taking. They are led by leaders who are passionately interested in serving the customer. In a passionate organization, everyone is driven far more by their own personal values and a shared desire for their business to succeed rather than by the future promise of an IPO payoff.

Clicks and Mortar takes a behind-the-scenes look at the electronic revolution. A must read for e-commerce entrepreneurs.