This work offers a summary of the book “CRACKING THE VALUE CODE: How Successful Businesses Are Creating Wealth in the New Economy” by Richard E. S. Boulton, Barry D. Libert and Steve M. Samek.

Successful organizations are creating value in completely new and original ways today which take advantage of the opportunities of the New Economy.

In Cracking the Value Code, Boulton, Libert and Samek present four ways of creating value in the New Economy: 1. Design your business model (tangible & intangible assets); 2. Master risk (learn to use it productively); 3. Manage your asset portfolio (with new tools & systems); and 4. Measure and report all assets (information transparency).

In short, companies today are racing to find the right combination of tangible and intangible assets that will create the greatest amount of value in the New Economy. Managers that succeed in cracking the creation of value code for their own businesses have a great opportunity to create significant value.

Cracking the Value Code is a brilliant guide which offers you the keys to succeed in the years ahead. A must read for all business leaders and managers.