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Résumé

The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".

This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to craft a strategy which will compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals. Satisfied customers who offer referrals will provide the elements which will generate positive buzz around your products and services others will pick up on. This summary explains how to design a referral engine in order to create a pool of brand supporters and expand your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Referral Engine" and discover the key to generating referrals and prospering.

Auteur

Auteur(s) : BusinessNews Publishing

Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 28 octobre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,65 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3187

EAN13 Livre numérique eBook [ePub] : 9782511020272

EAN13 (papier) : 9782511044476

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