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Résumé

The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers".

This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "The Future of Competition" and find out the key to becoming a forward-thinking company and staying on top in the future.

Auteur

Auteur(s) : BusinessNews Publishing

Caractéristiques

Editeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 29 septembre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 2,1 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3178

EAN13 Livre numérique eBook [ePub] : 9782511016589

EAN13 (papier) : 9782511048160

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