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Darwinism in a Consumer-Driven World - Erik Campanini, Kyle Hutchins - Pearson

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Darwinism in a Consumer-Driven World

de Erik Campanini (auteur), Kyle Hutchins (auteur)
Maison d'édition : Pearson
avril 2014
252 pages Téléchargement après achat
18,99 €
252 pages Téléchargement après achat
18,99 €
"Modern companies should focus more on their "improvisation capabilities" that rely on data, innovation, collaboration and individuals' own adaptation capabilities. Erik and Kyle provide a useful framework to think corporate strategy from a different perspective in this book that perfectly applies evolutionist theory to the digital age.Vince

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Résumé

"Modern companies should focus more on their "improvisation capabilities" that rely on data, innovation, collaboration and individuals' own adaptation capabilities. Erik and Kyle provide a useful framework to think corporate strategy from a different perspective in this book that perfectly applies evolutionist theory to the digital age."
Vincent Stuhlen, Global Head of Digital, l'Oréal, Luxury Division

“Erik and Kyle help every executive to understand the impact of the technology revolution we are experiencing. Readers will find in these pages valuable insights on the importance of change and adapting their business to this new world.”
Alex Dayon, President Applications & Platform, Salesforce.com

“This book serves as a practical guide, stems from well-selected real world examples and blossoms into four nature-inspired models for customer relationship management.”
Xi Zhang, Strategy Senior Manager, China Resources Group

“For the financial services industry, where competition is intense and consumers are in charge, the frameworks and analogies offered provide practical ideas for staying ahead and thriving in a consumer-driven world.”
Karyn Furstman, Customer Experience Executive, Safeco Insurance, a Liberty Mutual company

“This darwinian approach, which comes from the B2C world, is also quite present in our B2B environment. It’s a source of inspiration that helps us better understand the needs of our customers, be it our industrial partners or our end users/ passengers.”
Yann Barbaux, SVP Innovation, Airbus S.A.S.

“Hutchins and Campanini provide a memorable framework that balances rapid adaptation with reliable delivery. It’s a must read for any business that finds it challenging to keep up with the exponential growth of customer expectations.”
Deanna Oppenheimer, CEO CameoWorks, Global Board Member of Tesco

Auteur

  • Erik Campanini (auteur)

    Erik Campanini a plus de vingt ans d'expérience dans le digital aussi bien auprès de pure players que d’entreprises internationales qu’il a accompagné dans leurs transformations digitales. Coach certifié, il a animé un centre international d'excellence digitale, incubateur d'avant-garde, et a cofondé un groupe d’éducation spécialisé dans le digital .Expert sur la question, il a noramment organisé et animé un colloque à l’Assemblée nationale sur la fracture numérique.

  • Kyle Hutchins (auteur)

    Kyle Hutchins leads Customer Experience at West Monroe Partners. He has spent over 15 years advising clients in both a management consulting, and digital agency capacity. He is an executive facilitator with a track record of "in-market" results for world class brands. Kyle designs and implements revenue optimization strategies that integrate brand, operations and technology to achieve effortless customer interactions.

Auteur(s) : Erik Campanini, Kyle Hutchins

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Caractéristiques

Editeur : Pearson

Auteur(s) : Erik Campanini, Kyle Hutchins

Publication : 25 avril 2014

Edition : 1ère édition

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [PDF], Livre numérique eBook [ePub]

Contenu(s) : PDF, ePub

Protection(s) : DRM Adobe (PDF), DRM Adobe (ePub)

Taille(s) : 4,48 Mo (PDF), 3,93 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3177

EAN13 Livre numérique eBook [PDF] : 9782744057328

EAN13 Livre numérique eBook [ePub] : 9782744057335

EAN13 (papier) : 9782744065774

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