Erase everything and start over: PVRs, blogs, and Word of mouth: the consumer is now in control
Résumé
The scope of the change taking place is so great, we have to question everything, understand how it affects every aspect of marketing communications, and experiment with the new ways of communicating that technology has made possible.These are electrifying times for consumers of all ages, who are discovering new devices and applications every day – many of them free – that give them anytime/ anywhere access to the media while letting them generate content themselves. These are bewildering – and stimulating – times for those in telecommunications, broadcasting, and communication.
Auteur
Caractéristiques
Editeur : Éditions MultiMondes
Publication : 14 juin 2011
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [PDF]
Contenu(s) : PDF
Protection(s) : Marquage social (PDF)
Taille(s) : 17,3 Mo (PDF)
Langue(s) : Anglais
Code(s) CLIL : 3013
EAN13 Livre numérique eBook [PDF] : 9782895443162
EAN13 (papier) : 9782895440963
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